Ads in Microsoft Copilot and Bing
We move your Google Ads campaigns to Microsoft Advertising and prepare them for Copilot. Extra leads from Bing, Edge and Windows — live within 2 days.
Trusted by leading companies
How we work with clients
Terms you see before we start, not ones you discover along the way.
Scope, price and deadlines are on paper. No fine print.
OpenAI, Google Ads and Microsoft Advertising accounts are opened for your company and stay yours with all campaign history.
You pay for our work. The ad budget goes straight to the ad platform, never through us.
Google Partner and certified Google Ads specialists — now with ads in AI assistants too.
You see what was done, what was spent and how many leads it brought. Reporting frequency is up to you.
If AI ads aren’t available for your niche or country, we say so up front and suggest a channel that works.
What we do for Copilot
Microsoft Ads often delivers cheaper leads than Google. We set it up so campaigns serve in both Bing and Copilot.
Creation, billing, access, UET tag and conversions.
We move campaigns and adapt bids, budgets and negatives for Microsoft.
Microsoft Merchant Center, product feed, Performance Max.
Logos, images, ad extensions, Offer Highlights where available.
Indexing, sitemap, IndexNow — for organic mentions in Copilot and ChatGPT.
Cost per lead compared with Google Ads and budget recommendations.
Our team offers a full range of services.
Results of our ad campaigns
Data from our clients’ ad accounts.
Let’s launch your Copilot ads
We’ll move your Google Ads campaigns to Microsoft Advertising and prepare them to serve in Copilot.
By clicking the button, you agree to the privacy policy
We will get back to you within 30 minutes.
How we track ad performance
We count leads from ChatGPT, Google AI Mode, Copilot and every other channel — not just clicks.
We install call-tracking number substitution on your site and set up goal tracking in Google Analytics.
We install Google Tag Manager and Google Analytics and set up events and goals across the whole funnel, with micro- and macro-conversions.
Combining analytics data from all ad channels
Accurate reports on where your users come from.
Reviews
What you get working with us
- In-depth analysis of your business and competitors
- Top-quality setup and transparent pricing
- Top-quality setup and transparent pricing
Other AI platforms
Request a consultation
AI ads audit and launch plan — free for your company
By clicking the button, you agree to the privacy policy
We will get back to you within 30 minutes.
Our team
How a project runs
From the first request to managed ads in AI — no black box. Launch within 2 days.
We learn your business: what you sell, to whom, your goals and current numbers.
Which AI platforms and ad formats are open for your niche and country, and what restrictions apply.
Where to run ads and where to invest in organic visibility in AI answers.
OpenAI pixel, Microsoft UET, GA4 and Conversions API — so we count leads, not clicks.
Ads, topics, bids and budgets. From access to first impressions — within 2 days.
We cut what doesn’t pay off and scale what works. You get a report with conclusions.
Questions and answers
And how working with us goes — from audit to results review.
Up to 2 days: import from Google Ads, bid adaptation and a UET tag check.
No. Copilot pulls ads from eligible Microsoft Advertising campaigns automatically.
According to agencies citing Microsoft’s help page (October 2026), you can’t exclude Copilot separately — it is part of search campaign inventory.
Not yet: Copilot clicks are mixed with the rest of your Microsoft Ads traffic.
Usually yes: it’s extra traffic, often cheaper than Google, and now includes Copilot placements. Especially for B2B and stores selling in the US and Europe.
How Copilot ads work
Copilot is Microsoft’s AI assistant in Windows, Edge, Bing and the mobile app. Ads in it are sold by Microsoft Advertising. There is no separate “Copilot account”: the system takes ads from your Search, Shopping and Performance Max campaigns and shows them in Copilot when the conversation matches your offer.
You can’t guarantee a placement in a particular conversation or exclude Copilot apart from Bing. For retail in English-speaking markets, Microsoft added Offer Highlights, which surface product benefits on cards in Copilot, Edge and Bing.
Why it’s worth testing
- Lower competition: fewer advertisers than Google, so clicks are often cheaper.
- A different audience: Windows and Edge users, plenty of B2B and older buyers with higher order values.
- Fast start: campaigns import from Google Ads in minutes and then just need tuning.
What to prepare
- A logo and images in your ads — without them Copilot placement may not be available.
- A product feed in Microsoft Merchant Center for stores.
- The UET tag and conversion goals so automated bidding learns from leads.
- Separate budgets and bids: imported Google settings often need lowering on Microsoft.
What it costs
Pay per click, priced by auction like Google Ads. There is no separate price for Copilot placements: they roll into overall campaign stats. In practice a Microsoft Ads click is often cheaper than on Google because there are fewer advertisers. There is no minimum budget.
How we launch
- Account and tag — we create Microsoft Advertising, install UET, set up goals.
- Import from Google Ads — campaigns, ads and assets.
- Adaptation — bids, budgets, negatives, languages and countries for the Bing audience.
- Copilot readiness — logo, images, product feed.
- Reports — weekly cost per lead compared with Google Ads.
Organic visibility in Copilot
Copilot relies on the Bing index. For organic mentions your site should be verified in Bing Webmaster Tools, have a correct sitemap, get indexed fast (IndexNow) and answer clearly. This also helps ChatGPT, which uses Bing too.
Sources: Microsoft Advertising, Stackmatix, Branded Agency. Up to date as of November 2026.